Build a LinkedIn campaign

Make a draft campaign from a spreadsheet of profile links, design its steps and run it from the extension.

How-toChecked 2026-10-10

You will have a draft campaign with its people and steps. A draft sends nothing.

Before you start

For a spreadsheet, a CSV under 2 MB with a column of LinkedIn profile links (linkedin.com/in/...). Adapt reads every profile link in it once, in your browser, and uses the first 2,000. Or choose Nobody yet and add people later: Add people from a LinkedIn search.

Steps

  1. Open LinkedIn outreach, then Campaigns, and press New campaign.
  2. Name and kind. Type a name such as "Accountants in Leeds". Choose Outreach (warm them up, connect, then a message), Warm-up (profile visits and likes only) or Network building (invites with no sales message).
  3. Who it reaches. Choose A spreadsheet and pick the file, or Nobody yet.
  4. The sequence. Choose a ready-made sequence to start from. You can change every step next.
  5. Check it. Read the summary, then press Save as a draft or Design the sequence.
The Campaigns page with no campaigns and a New campaign button
Campaigns in a new account. A campaign starts as a draft and sends nothing.

The page says Nothing goes out until you design its steps and run it.

Design the steps

On the campaign's Sequence tab, click a step to change it. The steps the extension can run are: view their profile, like a recent post, follow them, send a connection request, send a message, wait, and the branches if they accept or reply. A connection note is at most 300 characters. Press Save to campaign: it asks first. See Sequences and steps.

What does not happen yet

  • The extension does not resolve waits and does not check whether someone accepted or replied.
  • Follow-up messages are not sent in a run yet.
  • There is no per-campaign pace: all your campaigns share the limits.
  • Marking a campaign Active marks it only. It starts nothing.

If the file shows No LinkedIn profile links were found, it has no column with linkedin.com/in/ links.

Next: Send connection requests safely. More: Create a LinkedIn campaign. Keep to your own legal basis for people you contact: PECR and UK GDPR in plain words for a B2B seller.