Concepts

Labels, proof, credits, approvals and more.

• Proven, Claimed, Contested, Unknown and All there isWhat each label on a fact means for you, and what to do when you see it.
• A complete record, and what 'At ceiling' meansWhy a sole trader can be complete with no director, and how Adapt says a record cannot be improved.
• Why a field on a record is emptyThe honest reasons a phone, email or director is missing, and what you can do about each.
• Email labels explained: Verified, Catch-all server and the restWhat each email label means, and which addresses are safe to send to.
• Phone number labels: Landline, Mobile, Switchboard and moreWhat the labels on a phone number say, and what they do not say.
• Credits and exports: what costs whatSearching is free. Exporting uses your monthly allowance. A first-time reveal uses a balance the app does not show you.
• What a reveal isA reveal unlocks a record's emails, phones and full address, and adds it to your revealed records.
• Approvals and cards: why Adapt asks firstAdapt prepares a change on a card and does nothing until you press Approve.
• Signals and what makes one worth acting onA signal is a dated event at a business. Here is what each kind means and when to move.
• Your ideal customerTell Adapt who you sell to once, and your feed and agents use it.
• The UK book in plain wordsWhat kind of business is in the UK book, how current it is, and what it is not.
• PECR and UK GDPR in plain words for a B2B sellerGuidance on the rules for emailing and calling businesses. It is not legal advice.
• Opt-outs and the suppression listHow to stop contacting someone, and what Adapt does when someone asks to be removed.
• What Adapt never doesThe things Adapt will not do, whoever asks, so you can rely on them.