Email outreach

What the Email outreach section does, what each page is for, and what is and is not connected today.

Email outreach sends a short sequence of emails to a list of leads from your own mailboxes, collects the replies in one place and lets you turn a good reply into an opportunity. Nothing is sent until a person approves it.

The pages

Open Email outreach in the left rail. It holds seven pages.

Page	What it is for	Guide
Dashboard	Totals for emails sent, replies and what the replies said, plus mailbox health	Read the Email dashboard
Unibox	Every reply from every mailbox, with its tag	The Unibox: read and sort replies
Email accounts	The mailboxes you send from, their warm-up and health	Connect a mailbox
Campaigns	Each sequence, its leads, schedule and limits	Campaigns
Leads	Everyone you have loaded for email, 200 to a page	Leads in a campaign and on the Leads page
Opportunities	Replies that turned into interest, with a value and a status	Opportunities from email replies
Settings	Workspace name, reply tagging and notifications	Email outreach settings

The Email dashboard with six tiles, a replies chart, a funnel, the campaigns table and the mailboxes — The Email dashboard (sample data). 1 Export. 2 The six tiles.

How a campaign goes from nothing to sent

Connect a mailbox and turn its warm-up on. Give a new mailbox at least two weeks.
Make a campaign (a draft) and add leads.
Write the emails and set the schedule and limits.
Send yourself a test, run the spam check, then approve the exact content.
Launch. Follow-ups go out on their own days. A reply stops the follow-ups for that lead.

The short version with every click is in Build your first email campaign.

What is not there

Replying inside the app. You write the reply in the Unibox, then copy it or open it in your mail app. See The Unibox: read and sort replies.
An automatic unsubscribe link. Adapt does not add one. You must write an opt-out line yourself. See Unsubscribes and the do-not-email list.
Opens and clicks. They are not tracked, on purpose. The reply rate is the number to watch.
Microsoft 365 or Outlook mailboxes, bulk mailbox import, extra schedules, per-company limits and plain-text-only sending.
A template library for email. You can duplicate a campaign. See Templates and saved email copy.

The law, in one paragraph

Cold email to businesses in the UK is governed by PECR and UK GDPR. Emailing a limited company is treated differently from emailing a sole trader. Adapt does not screen anyone against a register. This is guidance, not legal advice: read The rules for cold email, PECR and UK GDPR before you launch.

Adapt Outreach is not open for this sign-inWhat the message means when the Email outreach pages show a padlock instead of your campaigns, and what to do.
Read the Email dashboardWhat each tile, chart and panel on the Email outreach dashboard shows, and which figures the app does not count.
Connect a mailboxConnect a Google or other IMAP and SMTP mailbox to send campaigns from, and what to do when it will not connect.
Sending domains, SPF, DKIM and DMARCWhat a sending domain is, what SPF, DKIM and DMARC mean in plain words, and where Adapt shows their result.
Warm up a mailboxWhat warm-up is, how to turn it on and tune it, and what the app does and does not do about it.
CampaignsThe Campaigns page, a campaign's five tabs, and what each status means.
Build your first email campaignEvery click from an empty campaign to a launched one, in order.
Write the steps and set the delaysHow steps, delays and the email editor work on a campaign's Sequences tab.
Variables and personalisationWhich variables fill in from a lead, how to give a fallback, and what happens when one is unknown.
Test two versions of an email (A/B variants)Add up to three variants of a step, and what Adapt does with them.
Set the schedule and sending hoursChoose the days, the hours and the time zone a campaign sends in, and what the schedule does not control.
Sending limits and why they existThe daily limit, the random daily range, the gap between emails and the other options on the Options tab.
The spam check and the copy rulesWhat Run spam check looks at, which rules block a campaign, which only warn, and how to pass.
Approve and launch a campaignThe checklist, the approval a person must give, and what the launch confirmation says will go out.
Pause, resume or stop a campaignHow to stop sending at once, start again, or take a campaign out of your list, and what each does to leads.
Leads in a campaign and on the Leads pageWhere email leads come from, the Leads page, a campaign's Leads tab, and what each lead status means.
Import leads for email from a CSV, a paste or a listUpload a CSV, paste addresses or send a list from Adapt Leads, and what happens to people on your do-not-email list.
The Unibox: read and sort repliesWhere every reply lands, how folders, tags and filters work, and what you can and cannot do with a reply.
Handle a replyRead a reply, answer it from your own mail app, and turn it into an opportunity or stop emailing the person.
Opportunities from email repliesHow a reply becomes an opportunity, the statuses, the value, and what Qualify and hand over does to your CRM.
Templates and saved email copyThere is no email template library yet. Duplicate a campaign to reuse its steps, and know what is copied.
Writing emails with AdaptHow campaigns written for each lead work, what Adapt writes, what it checks, and what the assistant cannot do yet.
Unsubscribes and the do-not-email listAdapt does not add an unsubscribe link for you, how to give people a way out, and how the do-not-email list works.
Bounces and email status labelsWhat a bounce is, how Adapt shows it, and what Verified, Catch-all server, No answer and Will not deliver mean.
Reports and what the numbers meanEvery figure Email outreach really shows, how it is worked out, and what it cannot tell you.
Deliverability basicsThe habits that keep cold email out of spam, and the tools in Adapt that help you check.
The rules for cold email, PECR and UK GDPRPlain-words guidance on emailing businesses and sole traders in the UK, and what Adapt does and does not do for you.
Email outreach settingsThe workspace name, reply tagging, notifications and language on the Email Settings page, and what is not there.