Variables and personalisation
Which variables fill in from a lead, how to give a fallback, and what happens when one is unknown.
A variable is a placeholder in double curly brackets that fills in from each lead when the email sends. Use Variables in the editor to insert one where the cursor is.
| Insert | Variable | Fills in |
|---|---|---|
| First name | {{firstName}} |
The lead's first name |
| Last name | {{lastName}} |
Last name |
| Company name | {{companyName}} |
Company |
| City | {{city}} |
City |
| Website | {{website}} |
Website |
| Phone | {{phone}} |
Phone |
| Your first name | {{senderFirstName}} |
The first name of the mailbox you send from |
Also recognised: name, company, cuisine, practiceType.
Fallback and variation
{{firstName | there}}uses "there" when there is no first name.{{RANDOM | Hi | Hello}}picks one of the words at random.
Unknown variables
A variable the app does not know, for example a typo, would send blank. The editor shows a red note naming it. Fix it before you launch.
Rules
{{companyName}} and {{city}} may each appear at most once in a variant, or the spam check blocks it.