Test two versions of an email (A/B variants)
Add up to three variants of a step, and what Adapt does with them.
A variant is another version of one step, with its own subject and body. You will have up to three versions of the step, shared out between your leads.
Steps
- Open the campaign, then Sequences, and click the step.
- Click A/B next to the subject, or + Variant if there is already more than one.
- Choose Variant A, Variant B and so on at the top of the editor. Write each.
- Remove this variant deletes the one you are on.
- Save, run the spam check and approve. Every variant is checked.
What happens when it sends
Variants are shared out at random between your leads.
What you cannot do yet
- Adapt does not pick a winner. The option Pick the best A/B variant is listed under More options as Not available yet.
- Analytics do not split replies by variant or by step. Compare by reading the Unibox.
Test one thing at a time, such as the subject, and send enough emails before deciding. A handful of replies proves nothing.