The sign-up questions explained

What each sign-up question is for, which answers are saved, and what the app does with them today.

ReferenceChecked 2026-10-10

After you create an account, the sign-up pages ask a short run of questions in four chapters. Each answer is saved on your account as you go, so you can leave and come back.

Chapter Step What it asks Required to continue
About you Account Name, work email, business name, password, or Google Yes
About you Nice to meet you Your role (picked from a list, or Other in your own words) and your job title Yes
About you About your business What the business does (a list), telephone and website (both optional) What it does, yes
About you Who do you sell to Kinds of business (up to ten to choose from) and places (town, postcode area or county) At least one of each
Your tools Chrome extension Download and add the extension. It turns green when it checks in. No, there is Do this later
Your tools LinkedIn profile Your linkedin.com/in address, confirmed when the extension sees your profile No
Your tools Your business in the UK book Searches the book for your business so you can pick it You can continue
Your voice Five spoken questions See The five spoken questions at sign-up No, Skip this for now
Your voice Words that are not yours Words you never say and subjects you never write about No
Your voice Your business in your words What the business does and your ideal customer, as text You can edit
Your team Bring your team in Email addresses and Member or Admin No
Your team What your team shares Switches for CRM, Email campaigns, LinkedIn and Call console You can finish

What the team step really does

What is saved and where

Everything except your password is stored with your workspace state under "onboarding". Your password is hashed. The recordings of your spoken answers are not kept, only the words.

Leaving and coming back

Sign in again and you return to the step you were on. When you press Open Adapt Leads on the last page, the questions are marked done and sign-in goes straight to the app.

Also see

Sign up and sign in, Set up Adapt Leads: the Set up page.