Email verification labels
What Verified, Catch-all server, No answer, Will not deliver and Not checked yet mean, and what to do with each.
Every email on a record carries a label that says what the receiving mail server said when we checked the address.
| Label | What it means for you | What to do |
|---|---|---|
| Verified | The mail server accepted this exact address. | Safe to write to. |
| Catch-all server | The server accepts every address, so nothing can be proven either way. | Kept. It is your call. A short first email is the lowest risk. |
| No answer | The mail server never replied to the check. | Kept. It does not say the address is wrong. Try again later with Enrich now. |
| Will not deliver | The mail server refused the address. | Do not send. It stays on the record, labelled. |
| Not checked yet | We have not been able to check it. | Kept. It can be checked from the export sheet. See Check emails before you export. |
Hover over a label for its one-line meaning.
Where you meet them
- The Email column on Businesses, Directors and lists, after a reveal.
- The Contact card on a record, beside each address.
- The Email status filter on Businesses and Directors, which offers Verified, Catch-all server, No answer and Will not deliver. See Every filter on Businesses and Directors.
- The email deliverability ring on Data health: how complete the UK book is.
The type tag
Beside a label you may see a tag for the kind of address: Director's own, Named address, Role mailbox (like info@) or Personal address (like a free mailbox). Neither the label nor the tag hides a record. See Email labels explained: Verified, Catch-all server and the rest.
Verified is not the same as right
Verified says a message should arrive. It does not say it reaches the person you want. The record's chip beside the field says how well the address stands as that business's. See The labels on a record.
Checking costs nothing
Checking an email does not use your exports. See What counts as an export, and what is free.