The Optimization agent
Optimization reads campaign and reply numbers and proposes what to pause or try next, with the evidence on the card.
Optimization reads how your campaigns are doing and proposes a change. It never makes the change itself.
What it reads
Your campaigns and an overview of your account. If you name a campaign, that campaign's report.
What you type
The box says "Say campaign and a name to review".
| You type | Optimization does |
|---|---|
| Nothing | Reads campaigns and the account, and logs a review with no instruction. |
| campaign NAME | Also reads that campaign's report. |
| campaign NAME with pause or waste | Also prepares a card proposing to pause it. |
What it hands you
A card to pause, if you asked, and a line in Results: what it was asked and what came of it. The result says "Waiting for approval (N cards)" or "Reviewed. No change proposed."
What it can never do
Change a campaign on its own. Every proposal waits for you, with the evidence on the card.
Limits
The loop in which its proposals go back to Search is a description of how the agents are meant to work together. There is no automatic step that does it: see What the agents do not do yet.